Brain Dean coined the term ‘SkyScraper techinique.’ The philosophy is really simply and broken down into 3 steps:
Step 1: Find link-worthy content
Step 2: Make something even better
Step 3: Reach out to the right people
In this post, he shares the specifics and also has a video case study. Below, are case studies from other marketers who have followed the same approach.
Dale Cudmore shares his experience trying to replicate this technique. Also worth noting Brians brief response in the comment section.
Always remember that the end-goal here isn’t to copy the ideas and content from another post.
You should be able come up with your own take on a topic, and do it better. The skyscraper technique will help you understand what topics to cover and how to cover them in a way that will help you leap ahead of the competition.
“A few weeks ago I bookmarked the article 21 things related to SEO and was blown away by how much I learned. So I tracked down “Backlinko” as he’s known online, aka Brian Dean, and read almost all of his amazing content. His stuff was pure gold so I traded him 50 bratwursts and some beers (he lives in Berlin) for him to share this post.
Buckle up. You’re in for a ride.”
As with all great ideas that work, skyscraper content is powerful, but unfortunately that means it is widely misused too. And that’s a shame, because when employed properly, it can be a methodology of content creation that serves readers and businesses very well.
The next time you think about writing that “definitive” guide that capitalizes on others’ successful content, ask yourself if it’s really needed (i.e., does it truly help your readers).
If the answer isn’t a resounding “yes,” or you realize you’re only doing it for internal metrics, pause, and then go create something original that will delight your audience instead.
Designed to help you create content that actually drives traffic, this method has helped me earn over 70,000 page views from just one post. To help you get started, Hubspot will walk you through the technique below, show you how they used it, and provide a helpful checklist to ensure you don’t miss a beat.
Like the name states: it’s a technique. A valuable technique in any toolkit, but one many can misapply if incorrectly assessed. Think it through, have the self-awareness to know what you can’t rank for, and understand up front when you might not be a great topical fit.
Those recommendations, applied in addition to this technique, can result in the growth Brian and others frequently observe with this approach.