Charlie is the author of Play It Away and Recession-Proof Graduate. He has spoken at the Pentagon, TEDx, and universities around the world. He is the creator of two video courses: Land a Job You Love and The 10-Day Anxiety Fix.
App Empire Course
In 2012, he was the director and marketing advisor for the App Empire course, which earned $2.6 million in revenue over the course of 10 days. He helped Chad Mureta plan the 2-day shoot, write the outline, direct the course, edit the footage, and launch the product.
The 7-disc course was purchased by 1,200 customers. He also created an email drip sequence.
Who he has worked for?
He was initially rejected for an internship with Seth Godin. Fortunately, Seth offered a virtual internship. There were 70 people participating when it started but, four months later, there were only 10 left. He shared more at Interview with Genius Marketer, Charlie Hoehn
He was the former Director of Special Projects for Tim Ferriss, and helped launch The 4-Hour Body (#1 NYTimes bestseller, million copies sold).
Read more: #1 New York Times Bestseller
Also, 12 Lessons Learned While Marketing “The 4-Hour Body”. This post is Charlie Hoehns first guest post on Tims blog. In it, he describes 12 lessons learned while marketing The 4-Hour Body, as he was involved from the earliest editorial stages straight through to #1 on The New York Times
In 2009, he helped Ramit Sethi create and execute the marketing strategy for his personal finance book I Will Teach You to be Rich. The book hit #1 on Amazon (displacing the Twilight series), and also hit the New York Times and Wall Street Journal bestseller lists.
This was his first book launch, where he had the opportunity to manage a team, run webinars, set up email funnels, and create a book trailer.
He shared the story of how he connected with Ramit at Interview with Genius Marketer, Charlie Hoehn
In 2009, he wrote a 30-page guide called Recession-Proof Graduate. After landing a handful of dream gigs, he wanted to help other college graduates who were struggling to find meaningful work — or any work — during the recession.
The e-book has been read more than 120,000 times since its release, helping countless people (young and old) land jobs and find direction in their careers
Play It Away
Play It Away is described as A Workaholic’s Cure for Anxiety.
I (Jade) have severe anxiety. I believe that this book can help with mild stress that is causing situational anxiety. It isn’t comprehensive enough for more complex cases.
- The Making and Editing of My Self-Published Book
- How I’m Marketing My Self-Published Book
- Book Launch Breakdown: Play It Away’s First Month of Sales
- How to Hit #1 on Amazon’s Bestseller List via OkDork
Play For A Living
In each of the 180 pages, you’ll be greeted with an artistic portrait and an inspiring quote from a successful innovator, creative, or idealist who changed the world with their work.
This book was 100% CROWD-SOURCED. We had 45 artists around the world creating portraits for our global group project. The result is a variety of unique portraits that you can’t find anywhere else, compiled in a beautiful hardcover coffee-table book.
This is What Facebook Did to My Business How Facebook distorts our view when it comes to perceived success.