Kate Kendall is a British-Australian indie entrepreneur, community builder, writer, and advisor. She’s the founding director of Indie Labs: a startup advisory studio and product firm that includes Atto.VC, The Fetch and IndieConf. She also founded CloudPeeps.
Visit her blog at KateKendall.com
The Fetch was launched in May, 2011, as a local newsletter for creative, business and tech events in Melbourne, Australia. The newsletter expanded to 10 cities across the world, each involving its own community of curators. In 2012, it launched in San Franscisco. By 2013, they had moved the headquarters to New York.
In 2015, they launched a Kickstarter campaign to build an app and a curated city guide for professionals across the globe. She shared more about this journey at
- Three years of The Fetch: a look back with feedback from the community
- Mapping the future of The Fetch: Kickstarter campaign now live
- Product update: Introducing The Fetch’s new design and newsletter
During the 2020 Covid-19 pandemic, Kate ressurected The Fetch as the world’s only publication solely focused on remote events and the future of online connection. She was able to build an event app in 60 minutes using no-code tools.
The first lo-fi wireframe Kate did in early 2011.
CloudPeeps is a talent marketplace that launched in 2015. It matches businesses with the world’s top freelance marketing, content and community professionals.
Indie Labs is a product platform and services studio that was established in 2018. They build products and communities, run an accelerator for female founders, run a conference for indie founders, advise companies, champion the indie way, and make micro investments.
Other cool stuff
Kate started out as a business journalist and online editor of Australian Marketing magazine. She was promoted to digital director of Niche Media publishing company looking after development, tech and growth.
Kate founded Social Media Melbourne (#socialmelb) in early 2009. It was one of Melbourne’s first meetups for digital professionals and still happens today.
In 2017, Kate relocated to Brisbane for six months as part of the Advance Queensland’s Hot DesQ program. Her involvement was featured by a number of local publications.
- Why Kate Kendall is returning to Australia and bringing her freelance startup CloudPeeps with her
- A warm Queensland welcome for Kate Kendall and CloudPeeps
Being A Women In Tech
Joining The Startup Community
In 2010, Kate quit her job at Niche Media to pursue new adventures. Part of that journey was exploring opportunities in San Francisco.